Who we are

We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions.

What we do

Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

We deliver clever wheel and tyre solutions and service customers in eight different market segment: Light transportation, Industrial vehicles, Utility and ground care vehicles, Tractors, Agricultural implements, Trailers & caravans, Specialised vehicles, and National distributors.

Our business is a B2B business and our customers a primarily original equipment manufacturers and national distributors.

 

 

 






How we do it

Our 2020 Strategy, “One STARCO”, is a very much about aligning and focusing our business to grow profitable. Our focus is persistently on becoming an even stronger partner in wheel & tyre solutions for our customers being either original equipment manufacturers or national distributors. We partner with the customers to understand their needs and deliver value beyond just the wheel or tyre.

We understand the applications and the wheel solutions enabling us to develop, manufacture and deliver clever wheel solutions. To us, clever means understanding the use of the application and the wheel solution whilst considering cost, quality, supply and other customer requirements.

Our focus is on improving the solution for our customers to make their customers even more happy.





STARCO at a glance

Headquartered in Denmark, with factories in the UK, Croatia, Sri Lanka and China, and eight sales, service and distribution locations across Europe - big enough to matter, but small enough to care. 

  • 55 years of experience

  • 550 passionate people - many with seniority of over 15 years in the business

  • 4 manufacturing sites in Croatia, China, Great Britain and Sri Lanka

  • 8 sales and distribution locations across Europe and headquartered in Denmark

  • 2.5 million wheels manufactured per year - stacked, this is the equivalent of 15 Mount Everest

  • 95% of the wheels we sell we manufacture ourselves

  • 110 million EUR turnover in 2016




 

Our vision 

 

We strive to be recognised as the preferred
partner for clever wheel solutions by our
target customers

 

 

Our organisation

We are organised in corporate support functions, according to customer segments  and work across boarders – because our major customers are present in various countries and work across borders too.

News

18.04.2018

Prolong the lifetime of your dumper tyres

The site dumper is the workhorse on most construction sites. Its job is to move material from one place to another operating in a full-empty-full-empty cycle. This sets special requirements for the wheels and tyres.
18.04.2018

Prolong the lifetime of your dumper tyres

The site dumper is the workhorse on most construction sites. Its job is to move material from one place to another operating in a full-empty-full-empty cycle. This sets special requirements for the wheels and tyres.
19.01.2018

Meet us at the UK’s biggest caravan show 20-25th February 2018

With 20 years’ of experience in supplying the caravan market, it is time for the industry’s best kept secret to join its first camping and caravanning fair. STARCO is there to display its premium and standard wheel and tyre solutions for caravans and ‘talk wheels’ with both the caravan manufacturers and end-users. They want to learn from both ends of the market what features of a wheel and tyre are important to the consumer.