Who we are
We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions.
What we do
Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements. We deliver clever wheel and tyre solutions and service customers in eight different market segment: Light transportation, Industrial vehicles, Utility and ground care vehicles, Tractors, Agricultural implements, Trailers & caravans, Specialised vehicles, and National distributors. Our business is a B2B business and our customers a primarily original equipment manufacturers.
How we do it
Our 2020 Strategy, “One STARCO”, is a very much about aligning and focusing our business to grow profitable. Our focus is persistently on becoming an even stronger partner in wheel & tyre solutions for our customers being either original equipment manufacturers or national distributors.
We partner with the customers to understand their needs and deliver value beyond just the wheel or tyre. We understand the applications and the wheel solutions enabling us to develop, manufacture and deliver clever wheel solutions. To us, clever means understanding the use of the application and the wheel solution whilst considering cost, quality, supply and other customer requirements. Our focus is on improving the solution for our customers to make their customers even more happy.