About us

Who we are

We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions.

What we do

Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements. We deliver clever wheel and tyre solutions and service customers in eight different market segment: Light transportation, Industrial vehicles, Utility and ground care vehicles, Tractors, Agricultural implements, Trailers & caravans, Specialised vehicles, and National distributors. Our business is a B2B business and our customers a primarily original equipment manufacturers.

How we do it

Our 2020 Strategy, “One STARCO”, is a very much about aligning and focusing our business to grow profitable. Our focus is persistently on becoming an even stronger partner in wheel & tyre solutions for our customers being either original equipment manufacturers or national distributors. We partner with the customers to understand their needs and deliver value beyond just the wheel or tyre. We understand the applications and the wheel solutions enabling us to develop, manufacture and deliver clever wheel solutions. To us, clever means understanding the use of the application and the wheel solution whilst considering cost, quality, supply and other customer requirements. Our focus is on improving the solution for our customers to make their customers even more happy.

OUR VISION

We strive to be recognised as the preferred partner
for clever wheel solutions by our target customers

OUR ORGANISATION

We are organised in corporate support functions, according to customer segments  and work across boarders – because our major customers are present in various countries and work across borders too.

STARCO organisational plan 2016

OUR FOOTPRINT

Headquartered in Denmark, with factories in the UK, Croatia, Sri Lanka and China, and eight sales, service and distribution locations across Europe - big enough to matter, but small enough to care.

STARCO at a glance:

  • 55 years of experience
  • > 550 passionate people - many with seniority of over 15 years in the business
  • 4 manufacturing sites in Croatia, China, Great Britain and Sri Lanka
  • 8 sales and distribution locations across Europe and headquartered in Denmark
  • 2.5 million wheels manufactured per year - stacked, this is the equivalent of 15 Mount Everests
  • 95% of the wheels we sell we manufacture ourselves
  • 110 million EUR turnover in 2016
STARCO Location Map

28.06.2017

Competing with China

In recent years, the manufacturing industry in Europe was characterised by a wave of outsourcing and relocation to low-cost countries. Today, the trend is somewhat turning and we are seeing factories returning to Europe. Low labour costs are replaced with automation, high product quality, flexibility and short delivery times. The continued Chinese price pressure impacts STARCO’s competitiveness, yet the British STARCO factory manufactured record-breaking 46,000 tyres in June and orders keep rising. Why?
23.06.2017

Is it in the looks?

Mirroring what the automotive industry did several years ago, today the standard wheels for touring caravans are alloys. The reason is purely cosmetic – or is it?