Our history

We have been a pioneering force in the wheel and tyre industry for more than 55 years. STARCO is founded on a passion for tyres, entrepreneurial spirit and a striving to continuously develop. Today, we are market leaders in some of our fields of expertise and markets. Just like back in the day, we still have a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions, and to understand our customers and the use of their application or vehicle.





STARCO acquires C. G. Enterprises Ltd (British subsidiary).



STARCO acquires Hwa Fong Handels GmbH (German subsidiary).



STARCO establishes itself in Poland and our Eastern Group.



Start up in Russia and opening new factory in Croatia.



Acquires STARCO in Belgium and starts up STARCO Sweden.



Expansion in various countries.



Expansion in Russia – and new subsidiary in Ukraine.



Acquires subsidiary in France.



New factory in Sri Lanka.



Central warehouse in Winsen relocated from Lüneburg Germany and start up in South Africa.



New management team in place. Peer Ejlersgaard was part of the board until his sudden death in 2016.



Primary aftermarket activity sold off to Bohnenkamp. STARCO exits South Africa too, and later STARCO phases out most replacement market activity in remaining countries. Focus in on OE customers and national distributors.



31st of March 2017 STARCO phases out all traditional replacement activity except in the UK, sales of solid tyres for fork lift trucks in Poland, aftersales services of trailer and caravan assemblies in Benelux, and sales of dual wheel solutions and made-to-measure across Europe.



STARCO joins the Kenda group. Besides a good cultural, organisational and strategic fit, both companies see significant long-term opportunities. The aim is to benefit from these synergies and unleash the joint potential, growing both companies in North America and Europe. Read more here.



Learn more about STARCO today here


STARCO joins the Kenda Group

Today, the European wheel and tyre supplier STARCO becomes part of the Kenda Group. STARCO will continue to operate as it does today, and the 2020 strategy remains unchanged. Besides a good cultural, organisational and strategic fit, both companies see significant long-term opportunities.

STARCO launches two innovative wheel and tyre solutions at Agritechnica 2017

From 12 to 18 November, STARCO will join 2,900 exhibitors at Europe’s largest agricultural fair in Germany, Agritechnica, for introducing two new clever wheel and tyre solutions to the market: the innovative HT Pro, a low profile 10 inch solution for haytedders, and STARCO HS Flotation, a premium 17 inch tyre solution for agricultural implements. STARCO’s European Agricultural team will welcome visitors right across Michelin’s superior stand, in hall 3, where the group of experts will present both in-house developed and manufactured products and discuss how the wheel and tyre can improve the performance of different applications.