Our history

We have been a pioneering force in the wheel and tyre industry for more than 55 years. STARCO is founded on a passion for tyres, entrepreneurial spirit and a striving to continuously develop. Today, we are market leaders in some of our fields of expertise and markets. Just like back in the day, we still have a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions, and to understand our customers and the use of their application or vehicle.

1961 

Founded

1962

STARCO acquires C. G. Enterprises Ltd (British subsidiary)

1995

STARCO acquires Hwa Fong Handels GmbH (German subsidiary)

2001

STARCO establishes itself in Poland and our Eastern Group

2002

Start up in Russia and opening new factory in Croatia

2004

Acquires STARCO in Belgium and starts up STARCO Sweden

2005

Expansion in various countries

2006

Expansion in Russia – and new subsidiary in Ukraine

2008

Acquires subsidiary in France

2011

New factory in Sri Lanka

2012

Central warehouse in Winsen relocated from Lüneburg Germany and start up in South Africa

2015

New management team in place. Peer Ejlersgaard was part of the board until his sudden death in 2016.

2016

Primary aftermarket activity sold off to Bohnenkamp. STARCO exits South Africa too, and later STARCO phases out most replacement market activity in remaining countries. Focus in on OE customers and national distributors.

2017

31st of March 2017 STARCO phases out all traditional replacement activity except in the UK, sales of solid tyres for fork lift trucks in Poland, aftersales services of trailer and caravan assemblies in Benelux, and sales of dual wheel solutions and made-to-measure across Europe.

 

Learn more about STARCO today here

28.06.2017

Competing with China

In recent years, the manufacturing industry in Europe was characterised by a wave of outsourcing and relocation to low-cost countries. Today, the trend is somewhat turning and we are seeing factories returning to Europe. Low labour costs are replaced with automation, high product quality, flexibility and short delivery times. The continued Chinese price pressure impacts STARCO’s competitiveness, yet the British STARCO factory manufactured record-breaking 46,000 tyres in June and orders keep rising. Why?
23.06.2017

Is it in the looks?

Mirroring what the automotive industry did several years ago, today the standard wheels for touring caravans are alloys. The reason is purely cosmetic – or is it?