Who we are

We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel and tyre solutions.

What we do

Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

We deliver clever wheel and tyre solutions and service customers in eight different market segment: Light transportation, Industrial vehicles, Utility and ground care vehicles, Tractors, Agricultural implements, Trailers & caravans, Specialised vehicles, and National distributors.

Our business is a B2B business and our customers a primarily original equipment manufacturers and national distributors.




How we do it

Our 2020 Strategy, “One STARCO”, is a very much about aligning and focusing our business to grow profitable. Our focus is persistently on becoming an even stronger partner in wheel & tyre solutions for our customers being either original equipment manufacturers or national distributors. We partner with the customers to understand their needs and deliver value beyond just the wheel or tyre.

We understand the applications and the wheel solutions enabling us to develop, manufacture and deliver clever wheel solutions. To us, clever means understanding the use of the application and the wheel solution whilst considering cost, quality, supply and other customer requirements.

Our focus is on improving the solution for our customers to make their customers even more happy.

STARCO at a glance

Headquartered in Denmark, with factories in the UK, Croatia and China, and eight sales, service and distribution locations across Europe - big enough to matter, but small enough to care. 

  • 55 years of experience
  • > 550 passionate people - many with seniority of over 15 years in the business
  • 3 manufacturing sites in Croatia, China and Great Britain
  • 8 sales and distribution locations across Europe and headquartered in Denmark
  • 2.5 million wheels manufactured per year
  • 95% of the wheels we sell we manufacture ourselves
  • 110 million EUR turnover in 2016
  • a Kenda company, learn more at kendatire.com

Learn more about our company



Our vision 


We strive to be recognised as the preferred
partner for clever wheel solutions by our
target customers



Our organisation

We are organised in corporate support functions, according to customer segments  and work across boarders – because our major customers are present in various countries and work across borders too.



Meet STARCO at EIMA 2018

From 7 to 11 November, STARCO will join the international machinery exhibition in Bologna, Italy. Focusing on both tractor, agricultural implements and ground care vehicles, it is an exhibition right up STARCO’s alley. The wheel and tyre specialists will be there to display their dual wheel solutions amongst other capabilities.

Improving compact tractor versatility

Since 2011, STARCO has supplied wheels and tyres for Kubota DE’s compact tractor range. By adjusting the wheel and tyres, the compact tractors initially designed for standard applications, become perfect for different usage across Europe such as snow service and tool carrier.

A desert tyre becomes a snow tyre

The STARCO-designed Alptrak was developed for exceptional traction on turf and other terrain, and has been applied for mountains tractors for many years. STARCO and Avant Tecno developed and customised the ‘old design’ for other uses, having extraordinary results.

Meet us at the Agro Show fair in Poland

On 20 to 23 September 2018 STARCO will join one of Europe’s largest agricultural fairs near Poznan in Poland. STARCO displays in-house designed, developed and manufactured wheel solutions for the agricultural industry and information regarding a unique, flexible manufacturing set-up.