STARCO - a Kenda company

Since Kenda was founded in 1962, Kenda has operated under the core values of Honesty, Innovation, Quality, and Customer Service. Over the years, Kenda has continued to develop and expand its product offering to meet changing market demands. Today, Kenda is one of the world’s leading tyre and tube manufacturers for automotive, motorcycle, bicycle, ATV/UTV, wheel chair, golf car, lawn care equipment, trailer, skid loader, and agricultural vehicles.

With factories all over the world, Kenda is able to provide quality products to suit a wide variety of applications. The entire Kenda Group employs more than 10,000 employees globally. 

STARCO joined the Kenda Group in October 2017 with the aim of strengthening and growing both companies. STARCO reports to Kenda USA. Read the announcement here. 

Executive management

Richard Todd

Chief Executive Officer (CEO)

Since January 2015, Richard Todd has been the Chief Executive Officer with executive responsibility for the STARCO Group. He joined STARCO in 2009, coming from a position as Plant Manager within the industry. Internally he has held a position of COO. In this capacity, he has been leading STARCO into the ranks of world-class manufactures with extensive improvements to the efficiency and flexibility of our manufacturing operations.

Karsten E. Petersen

Chief Financial Officer (CFO)

Chief Financial Officer Karsten E. Petersen joined STARCO in 2009, coming from previous positions as Group CFO and Business Development Manager. As CFO he is responsible for managing the financial side of the STARCO business and ensuring the legal directions are being followed. He is also responsible for the IT strategy, including the development of the STARCO Core Navision system.

Thomas Ballegaard

Chief Commercial Officer (CCO)

Joining STARCO in 2015, Thomas Ballegaard holds the position as Chief Commercial Officer with the responsibility of Sales, Marketing, Communication and Research & Development. Thomas has held senior positions in various industries in his career, latest in the wind industry. He is leading STARCO’s commercial and strategic development with the aim of becoming an even stronger partner for our customers.

Senior management

Trine Lysdal Nør

HR Director

Trine Lysdal Nør joined STARCO in 1997. She has held positions as Group Strategic Purchaser and Research & Development Director. As HR Director Trine is defining the Human Resource strategy and supporting the implementation. This includes Human Resource planning, internal training and educational activities, Health & Safety as well as handling employment related legal matters across the group.

Brian Lorentzen

Marketing Director

Started in STARCO in 2001. He has held positions as Sales Manager of Scandinavia and as Group business development manager. Previously Brian has been establishing STARCO Sweden and taking part in the establishment of STARCO's activities in Italy. As Marketing Director he is defining the marketing strategy as well as driving the implementation hereof.

Peter Hanghøj

Supply Chain Director

Started in STARCO in April 2016, Peter Hanghøj holds the position as Supply Chain Director with responsibility of end-to-end supply chain from supplier call-off to customer delivery, including Logistics, Operations and Customer Service. Peter has extensive experience within Supply Chain and Logistics from various industries, but latest in the Entertainment / Architectural Lighting industry.

Segment directors

Erik Van Roy

Industrial Vehicles


Erik Van Roy joined STARCO in June 2018. Erik has worked in the tyre business for 20 years with focus on the industrial industry. He is responsible for maintaining our market-leading niche in clever wheel and tyre solutions for dumpers, and develop our position in various sub-segment within the industrial vehicle segment, for instance wheel loaders, skid steers, telehandlers and fork lift trucks.

Shaun Jones

Trailers & Caravans

Shaun Jones has been selling wheels & tyres for more than 25 years – nearly 20 years at STARCO - primarily with original equipment manufacturers, specialising in the high speed trailer and caravan sector. Shaun is responsible for maintaining and growing STARCO’s largest segment, Trailer & Caravan, across Europe.