STARCO increasing focus on its successful Flex product line
STARCO is sharpening its focus on key products within Light transportation: wheel assemblies for wheel barrows, sack trucks and internal trolleys.
In 2016 STARCO became a part of the Kenda Group to grow their European footprint. Since then STARCO has been utilising the Kenda capabilities and product portfolio for core business areas including our own STARCO manufactured product lines from our two wheel factories.
STARCO has been long known for its flexibility and its ability to react to the market’s demands. Over the last years, we have been experiencing a growing interest for non-puncture solutions within the Light transportation segment. As our innovative design concepts within the STARCO Flex line have gained increased popularity, we have allocated resources and our engineers have strengthened their focus on further development on non-puncture features.
Based on the success of these innovations and recognizing that, over time, they have out-competed the traditional solutions, STARCO decided to phase out the traditional plastic wheel by the end of the year.
The STARCO Flex product range, in combination with either a steel wheel with the STARCO Flex Pro solution or as an integrated solution with a wheel centre in plastic (like the STARCO Flex Lite or STARCO Flex iCore solution), continue as a strong product offering for manual powered applications.
Customers affected by this strategic change have been contacted directly to find a suitable future set-up.
Signup for newsletter
Strategic Marketing Director
After a successful three years of distributing KENDA passenger car tyres (PCR) in Switzerland, the opportunity has opened to expand in the Polish market.Since STARCO was acquired by KENDA in 2017, we have been strengthening our synergies through joint projects....
In order to drive further technical improvements and leverage on synergies in the global technical setup, STARCO and Kenda are combining the two technical teams in Europe. This is a step in Kenda’s significant investments in research and development in technical setup...
STARCO Switzerland’s new distribution partnership with Alliance Tire Group will make the full range of premium tyres under Alliance and Galaxy brands for agriculture, forestry and construction available in the Swiss aftermarket for STARCO customers. STARCO...