STARCO launches new e-commerce platform

Jun 29, 2016 | Corporate news

STARCO is releasing its new e-commerce platform for Polish aftermarket customers. Despite the initial aftermarket focus, the ambition is to develop functionalities which meet the needs of the original equipment manufacturers and improve the overall customer experience.

Today, STARCO is releasing a Polish version of its new e-commerce platform in order to make its product range available online. The first release will include all the shop functionalities with which customers have become acquainted from the current version, as well as a selection of new features as well. A major benefit brought about by this launch will be that the shop and website are merged into one Polish website.

“The new web shop is intended for our aftermarket customers as well as original equipment manufacturers. They will have the opportunity to search for products using a completely new search and filter function, allowing users to quickly narrow down our vast product range to the items relevant to them. A complete transaction history that allows users to search, view and reprint transaction documents is also available,” says Mateusz Książek, Sales Manager, STARCO in Poland.

The new and contemporary design provides a simple and intuitive overview of the site – it can be accessed on PC, tablets or mobile devices.

“We are initially starting with three of our Polish aftermarket customers, which I am very much looking forward to,” says Książek.

Currently, the web shop is focused on STARCO’s aftermarket customers; however the intention is to introduce various future functionalities targeted at current and new equipment manufacturers.

”We will prioritise short- and long-term development efforts using input from customers. These could include accommodating a need for online access to technical drawings, certificates; or the sharing of information in a closed forum,” explains Thomas Ballegaard, Chief Commercial Officer. He continues:

“It could even involve integration with customers’ Kanban systems allowing for new products to be withdrawn automatically when stock is low. Overall, we aim to make it easier for customers to run their companies effectively and have an even better experience when dealing with STARCO.”

The next STARCO language version to be launched is for the French aftermarket, closely followed by the remaining aftermarket countries.

You can visit the new polish website at

Media contact

Media contact

Brian Lorentzen

Strategic Marketing Director
+45 51341399

KENDA Celebrates 60 Years of Innovation

KENDA Celebrates 60 Years of Innovation

Six decades of continued innovation and excellence as a global leader in tyre development and manufacturingOur mother company, Kenda, one of the world’s leading tyre manufacturers, recently commemorated its 60th Anniversary with a celebration at its Kenda American...

Auto Draft

KENDA honoured with National Quality Award

One of 15 recipients of this highly regarded award in recognition of business quality in Taiwan We are proud to announce that our mother company, Kenda  has received the “Best Practice Award” for manufacturing quality during the 26th National Quality Awards in Taiwan....