Clever wheel and tyre solutions

We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel solutions. Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

Being headquartered in Denmark and having factories in the UK, Croatia, Sri Lanka and China, as well as six sales and distribution locations across Europe, we offer a widespread distribution network to customers in eight different segments – primary original equipment manufacturers or national distributors. In 2016 we had a turnover of 110 million EUR.

Our Customers

We develop, manufacture and deliver Wheel and tyre solutions for eight different customer segments across Europe. Click each segment below to learn more.

STARCO Segments

Light Transportation

STARCO Segments

Industrial Vehicles

STARCO Segments

Ground care & Utility Vehicles

STARCO Segments



STARCO Segment

Agricultural Implements

STARCO Segments

Trailer & Caravan

STARCO Segments

Specialised Vehicles

National Distributor

National Distributors

STARCO at a glance

STARCO Location Map
  • 55 years of experience
  • > 550 passionate people - many with seniority of over 15 years in the business
  • 4 manufacturing sites in Croatia, China, Great Britain and Sri Lanka
  • 8 sales and distribution locations across Europe and headquartered in Denmark
  • 2.5 million wheels manufactured per year - stacked, this is the equivalent of 15 Mount Everests
  • 95% of the wheels we sell we manufacture ourselves
  • 110 million EUR turnover in 2016

Latest news


Want a brief introduction to what ECE117 means to your business?

We understand that the ever-changing jungle of requirements for wheels and tyres is pretty hard to grasp if you’re not a tyre and wheel expert. Below is a guideline to help you navigate and distinguish between the NEED to know and the NICE to know about ECE –requirements as a manufacturer of vehicles that use passenger car, commercial light truck or truck tyres.

Meet us at Tyrexpo Asia 2017

On 21-23 March 2017, STARCO will be amongst the nearly 300 exhibitors in Singapore at the Tyrexpo Asia 2017 fair. STARCO will be displaying in-house designed, developed and manufactured solid tyre ranges, as well as information about the Sri Lanka factory excelling in flexible production of high quality solid tyres.

Ten-year anniversary of ‘the safer alternative’

Ten years have gone by since STARCO introduced the first approved tubeless static caravan and park home tyre on the market. Today, they sell more than 100,000 a year, with main markets in the UK and Western Europe. STARCO is still the only supplier of this wheel and tyre combination. What is it that makes this the customer’s first choice for static caravans and park homes?

STARCO raises prices due to increased raw material costs

After a period of relatively stable and low raw material prices, the wheel and tyre industry is now experiencing extensive price increases for both rubber and steel. All major tyre manufacturers have already announced price increases, and although STARCO has fought hard to mitigate these increases, they now have to pass some of this to their customers.

Recommended downloads

STARCO Wheel production

With our own wheel production plants, we can match almost any requirement you may have.


Butyl tubes from STARCO customized for the industry.


The Tusker can carry heavy loads without undue stress on the rubber compounds.


Recommended on more smooth surface, but still workable on soft and semi-uneven sites.


Visit our video channel on Youtube