Highly competitive, responsive and flexible steel wheel manufacturing, and agile plastic wheel & polyurethane tyre manufacturing – accompanied with a unique fitting setup.

Our unique insight into the use of applications combined with our knowledge of tyre and wheel performance gives our customers a strong development partner.

Worker at STARCO Central Warehouse in Winsen

A robust distribution network
providing high quality supply,
and excellent service.

High quality standard or bespoke wheel solutions for optimum application performance – and various value adding services.

Clever wheel and tyre solutions

We have been a pioneering force in the wheel and tyre industry for more than 55 years. Today, 550 STARCOnians make up a great team bound by a passion to develop, manufacture and deliver clever wheel solutions. Our specialty is low and high volume standard and bespoke complete wheels for a wide range of applications – from the smallest wheelbarrow or trailer, to large agricultural or industrial machines and implements.

Being headquartered in Denmark and having factories in the UK, Croatia and China, as well as eight sales and distribution locations across Europe, we offer a widespread distribution network to our customers – primary original equipment manufacturers or national distributors.

STARCO is a part of the Kenda Group that is one of the world’s leading tire and tube manufacturers with factories all over the world and 10,000 employees globally.

We develop, manufacture and deliver wheel and tyre solutions to manufacturers of various applications.
Click to learn more about our customer segments:


Light Transportation	Industrial Vehicles	Utility & Ground Care Vehicles	Tractors	Agricultural Implements	Trailer & Caravan	Specialised vehicles

STARCO in brief

55 years of experience
> 550 passionate people - many with seniority of over 15 years in the business
3 manufacturing sites in Croatia, China and Great Britain
8 sales and distribution locations across Europe and headquartered in Denmark
2.5 million wheels manufactured per year
95% of the wheels we sell we manufacture ourselves
110 million EUR turnover in 2016
a Kenda company, learn more at kendatire.com

Learn more about our company

Latest news

28.05.2018

STARCO divests Sri Lankan solid tyre factory

STARCO divests its Sri Lankan solid tyre factory to Sun Tyre & Wheel Systems (SUN-TWS), part of 8 billion-dollar TVS Group of India. SUN-TWS instantly becomes a key strategic partner and supplier of STARCO’s solid tyre range as the market knows it today.

17.05.2018

STARCO becomes Swiss distributor for Kenda passenger car tyres

STARCO’s subsidiary in Switzerland has received the first high speed tyres from Kenda and is ready for the summer season.

07.05.2018

When standard becomes too standard

STARCO delivered the first 15 solutions to replace standard wheels and tyres on the John Deere 6th series. The solution was developed in collaboration with one of John Deere’s Lithuania-based distributors. STARCO and their customer, distributor Bohnenkamp, expect this solution to be a game changer in the market because it enables variable ground pressure and multi-use of the tractor for various seasons and purposes.

18.04.2018

Prolong the lifetime of your dumper tyres

The site dumper is the workhorse on most construction sites. Its job is to move material from one place to another operating in a full-empty-full-empty cycle. This sets special requirements for the wheels and tyres.

Recommended downloads

Wheel Production

Read about our production facilities and capabilities.

STARCO HS Flotation

A premium wheel and tyre solution perfect for agricultural implements that work hard in the field and roll fast on the road.

STARCO HT Pro

A high-quality complete wheel concept for hay tedders allowing for better performance, easier maintenance and improved reliability in the field.

STARCO Flex Pro

Recommended on more smooth surface, but still workable on soft and semi-uneven sites.

See all downloads

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