KENDA Celebrates 60 Years of Innovation

Our mother company, Kenda, one of the world’s leading tyre manufacturers, recently commemorated its 60th Anniversary with a celebration at its Kenda American Technology Center (KATC) in Canton, Ohio hosted by Chairman and President of Kenda, Jimmy Yang.

STARCO is proud to be part of this journey shaped by our joint core values, and we look forward to strengthening Kenda and STARCO’s European footprint further together, offering clever wheel and tyre solutions to the market.

Celebrating excellent technical competences, manufacturing, innovation and continued development

Across nearly every terrain in nearly every part of the world, Kenda has helped customers get where they need to go through the hard work and dedication of their 13,000+ team members around the globe and innovative products.

Kenda was founded in Yuanlin, Taiwan, by Jimmy’s father Chi-Pao Yang with 50 employees and today has expanded to encompass over 13,000 global team members, 4 Global Technology Centres and 23 Manufacturing and Assembly facilities with product offerings across all major tire segments including: automotive, bicycle, power sports, trailer, specialty and wheelchair. Their operations spread out among Asia, Europe and America, making Kenda a truly international company.

The round anniversary not only called for acknowledging the achievements of the past six decades, but just as well being more passionate and determined about future goals than ever.

“It takes an unwavering adherence to strong values and quality products as well as dedicated, passionate and knowledgeable team members to earn the privilege to celebrate 60 years as one of the world’s leading tyre manufacturers,” said Jimmy Yang.

“In conjunction, we are thrilled to debut several innovative new product lines engineered and designed in our American Technology Center, as well as the Kenda eUniversity platform [launched for the US market], all of which further demonstrate our commitment to better serving our loyal customers, the industry and the communities in which we operate for the next 60 years.”

During the event, Kenda debuted its new training and education eUniversity platform, plus unveiled a line of new products including the speed and grip specialized Rush and Karma 2 bike tyres as well as its premium performing Klever M/T2 (KR629) off-roading automotive tyre – just a few of the many innovations to position Kenda for success as it drives full throttle into the future.

“To accomplish all this, companywide, we focus on our founding core values of Honesty, Innovation, Quality, and Customer Service. That’s why Kenda has been trusted for 60 years. And, it will be our adherence to our core values along with our ongoing focus on our outstanding People, Innovation & Technology that will continue to roll us forward into the next 60. Our Kenda team members are key to our success and their efforts have been noticed by the industry”, Jimmy adds.