STARCO Switzerland partners with Alliance Tire Group

Mar 3, 2020 | National distributors

STARCO Switzerland’s new distribution partnership with Alliance Tire Group will make the full range of premium tyres under Alliance and Galaxy brands for agriculture, forestry and construction available in the Swiss aftermarket for STARCO customers.

STARCO Switzerland’s new cooperation with Alliance Tire Group (ATG) started and the range is available for customers today.

As authorised partner for the representation and distribution of Alliance and Galaxy tyres throughout Switzerland, STARCO will provide its warehouse and distribution facilities plus profound expertise and skills to improve the access of Swiss customers to the ATG’s high-quality tyres.

“High quality is a key requirement of our customers and with this partnership we are happy to ensure the availability of the full range of Alliance Tire Group’s premium products on the Swiss market in addition to our current portfolio. We are convinced this will be a win-win-win situation for Swiss customers, Alliance Tire Group and STARCO,” says Stephan Schaer, Managing Director and Sales Director, STARCO Switzerland.

“These premium ranges will enhance our presence in the aftermarket in Switzerland. Additionally, enhancing our product portfolio for agricultural, forestry and construction applications,” states Stephan Schaer.

As unique full-range supplier on the Swiss market, STARCO will allow Alliance Tire Group to actively respond to growing market demands and requirements. The partnership strengthens STARCO’s position as one of the key tyre distributors in Switzerland.

“These premium ranges will enhance our presence in the aftermarket in Switzerland. Additionally, enhancing our product portfolio for agricultural, forestry and construction applications,” states Stephan Schaer.

The European collaboration with ATG is not new to STARCO. For many years ATG supplied the Galaxy range as a part of the solution for some of STARCO’s key OEM customers, for instance for compact tractors.

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About Alliance Tire Group

Alliance Tire Group is a part of Yokohama Group. With nearly 60 years of experience, the Alliance Tire Group specializes in the design, development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial and Earthmoving tires under the Alliance, Galaxy and Primex brands.

ATG serves customers in 120 countries, across 6 continents and offers a full spectrum of products, from basic entry-level tires to a broad range of superior quality value-added products. All of the Group’s tires are designed, developed and tested at its advanced R&D centres around the world.

Media contact

Media contact

Brian Lorentzen

Strategic Marketing Director
+45 51341399
brian.lorentzen@starco.com

Sales contact

Sales contact

Axel Werner

Segment Director,
Tractor and National Distributors
axel.werner@starco.com
+49 172 44 63 742

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