Integrating the European STARCO and Kenda technical teams

Mar 19, 2020 | Corporate news

In order to drive further technical improvements and leverage on synergies in the global technical setup, STARCO and Kenda are combining the two technical teams in Europe. This is a step in Kenda’s significant investments in research and development in technical setup in Europe and both companies’ European growth plans.

STARCO and Kenda are both experts in, and producers of wheels and tyres. This makes the company unique in the market. Since Kenda acquired STARCO in 2017, the level of collaboration between technical teams in Europe and the US has grown. Now the companies are joining forces and combine technical resources into one organisation.

Kenda has invested significantly in research and development over the last few years, mainly in the US.

“This follows in the successful strategy that Kenda has followed in the US by heavily investing in Kenda America Technical Centre in Akron,” explains Richard Todd, who visited the centre last week. He continues, “The set up in Europe will be integrated and reinforced, with significant investment in personnel and equipment planned over the coming years.”

The new European team will be 14 employees and in total. Kenda has over 250 technical team members globally and this is expected to grow to 300 before 2022.

STARCO’s technical Director, Mike Green, and his team will report to the Kenda Europe organisation led by Frits van der Steege, Kenda’s European Technical Director located in STARCO’s Winsen office.

“We have no plans to make any employees redundant. The plans are actually to recruit additional engineers to our team to improve capabilities and resources to support growing our business,” says Frits van der Steege, Technical Director, Kenda Europe.

STARCO is known for the unique insight into the use of applications and knowledge of tyre and wheel performance – this capability will be further strengthened when joining forces with the Kenda technical team.

Over the next few years, the company will build a new Kenda Europe Technical Centre and invest in the necessary equipment, personnel and capabilities to develop both tyres and wheels – not just rubber and steel, but also with polymers such as PU.

Signup for newsletter

Newsletter signup - Newsletter-page
reCAPTCHA
Media contact

Media contact

Brian Lorentzen

Strategic Marketing Director
+45 51341399
brian.lorentzen@starco.com

Keep the wheel rolling

Keep the wheel rolling

STARCO’s strategy amidst the global container crisisFreight shipping has been in an unprecedented situation for well over a year. The worldwide spread of the pandemic continues to be causing critical disruptions in supply chain globally. Since the beginning of the...

Tapping into the Polish market distributing KENDA PCR tyres

Tapping into the Polish market distributing KENDA PCR tyres

After a successful three years of distributing KENDA passenger car tyres (PCR) in Switzerland, the opportunity has opened to expand in the Polish market.Since STARCO was acquired by KENDA in 2017, we have been strengthening our synergies through joint projects....

STARCO increasing focus on its successful Flex product line

STARCO increasing focus on its successful Flex product line

STARCO is sharpening its focus on key products within Light transportation: wheel assemblies for wheel barrows, sack trucks and internal trolleys.In 2016 STARCO became a part of the Kenda Group to grow their European footprint. Since then STARCO has been utilising the...