Swiss STARCO team promotes Kenda at GIMS

Mar 22, 2019 | Corporate news

From 7-17th March Kenda joined the Genova International Motor Show (GIMS) and the Swiss STARCO team was there to talk to customers and users. STARCO is Swiss distributor of the Kenda automotive range. Recently, Kenda’s EMERA A1 KR41-tyre was ranked higher than many well-established brands in the test by German AUTOBILD.

STARCO Switzerland has been distributor of Kenda automotive range since spring 2018. The Kenda range covers not only the automotive range but also turf, industrial, small tires, special tires and trailer tires. At GIMS, both companies presented under the umbrella of KENDA and displayed KENDA’s products for passenger vehicles, vans, SUVs and 4×4 in Hall 4, stand 4248.

“It’s great to be here in Geneva and discuss with customers. I’m proud to present Kenda and tyres that recently out performed major, well-established tyre brands in regards of important safety disciplines,” says Stephan Schär, Managing & Sales Director, STARCO Switzerland.

Schär refers to German AUTOBILD’s comprehensive summer tyres test released in the 9th 2019-edition. Here Kenda’s EMERA A1 gets a 7th place of the 53 tyres, and a 4th and 7th place in the important safety parameters related to aquaplaning. The journalist even highlights the overall well-performing Kenda tyre stating “ein Anfang is gemacht,” which refers to a good beginning of a “new” European player.

Kenda has focus on the two newest tyres in the European product range:

  • The all-season tyre KENETICA 4S – KR202 that combines high- performance summer tyre capabilities with the safety standards of a modern winter tire.
  • The new KENETICA ECO – KR203 that impresses with excellent water clearance and aquaplaning performance and thus proves to be a reliable companion for the changing weather conditions of Europe.

The range also counts, the ultra-high-performance (UHP) summer tyre EMERA A1, the winter tyre WINTERGEN 2 for passenger vehicles and the KOMENDO WINTER for trucks.

Kenda has focus on developing tyres that fits the wide variety of road conditions in the European market.

STARCO recently released a Kenda range for trailers, however STARCO is only distributor of Kenda automotive tyres in STARCO Switzerland.

Media contact

Media contact

Sarah Møller Lundberg

Group Communications Manager
+45 20670077
sarah.lundberg@starco.com

Copadex appointed STARCO distributor in France

Copadex appointed STARCO distributor in France

At the start of 2020, a selection of STARCO’s tyre range will be available and easily accessible in the French aftermarket via Copadex’s strong network and turnkey e-shop solution. The tyres available are primarily for turf, agricultural machinery, trailers and...

New Sales Director at STARCO

New Sales Director at STARCO

In January 2020, Christian de Wit will join STARCO as Sales Director and Head of Global Sales. He brings extensive experience from the wheel and tyre industry. On 1st January, Christian de Wit will join STARCO as Head of Global Sales. He will report to the CEO Richard...

STARCO dual wheel solutions for Profi-Grip rims

STARCO dual wheel solutions for Profi-Grip rims

STARCO has updated their dual wheel solution to fit the new Fendt 900-series and CLAAS AXION 900 high-performance tractors. The dual wheel solution is tailored to fit seamlessly with the TW Profi-Grip 42’’ and 44” rims designed for high-power 300HP+ tractors.Tractors...